Sensitron, part of the Halma Group and on the market for 35 years, recognized as a leading name in gas detection nationally and internationally, is this year championing/promotes/carries on a communications strategy that defies industry conventions. The goal of this initiative is to talk about gas by no longer just telling about dangers and risks, but also the safety that the presence of Sensitron gas detectors represents. Starting with the Kinetic Theory of Gas, Sensitron has developed a new visual concept that redefines the way we see and understand gas. The result is a concept that combines a scientific approach with an out-of-the-box visual impact: